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(CNN) -- After the disappointment of Egypt's early removal from the Africa Cup of Nations this summer, Mohamed Salah chose a rest in Dubai to recover. The dominating African footballer of the year sampled gourmet cuisine in five star restaurants, relaxed beaches, also kept in shape with some light training in the Nad al Sheba (NAS) sports complicated. This was not Salah's first trip to the complicated, nor his first this year. His first team that was Liverpool booked in for a training camp as did Premier League rivals Manchester United - that visited the previous year. Arsenal were guests at March, adding their names to an list that contains Borussia Dortmund Real Madrid, along with AC Milan. Juventus star Cristiano Ronaldo dropped in over his winter holidays. The appeal is not confined to footballers. World number one tennis player Novak Djokovic posed in NAS in 2016 for a selfie with the Crown Prince of Dubai. In the Australian cricket team to UFC winner Khabib Nurmagomedovthe cream of international sporting dolls have been flocking into the website. But why? 'pretending to be the finest' The NAS complex, situated close by the planet's most expensive horse racecourse, was designed with the aspiration to become one of the world's best. "We aim to be recognised as an outstanding destination," says NAS director of game Robert Wadsworth. Feedback from celebrity clients - he chooses not to name names - indicates the service is"comparable and in some cases significantly better than the facilities they're used to." Some customers have been happy to offer shining reviews, for example Djokovic, who wrote a thank you notice on Instagram"for letting me train in the best sports center on earth." Read :'World's longest desert ultramarathon' launches in Dubai' The sprawling website comprises a broad range of indoor and outdoor features. There are just two FIFA-standard football pitches as well as an athletics track, in addition to indoor arenas including badminton, volleyball, futsal (similar to five-a-side football) and martial arts. The complex also includes facilities for simulating different altitudes, cryotherapy chambers that help recovery after exercise, swimming and hydrotherapy tools, as well as a sports science laboratory and medical care teams. "The Nad Al Sheba Sports Complex is an evolving project, growing by the week, month and year," says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC). Tailored usage Clients find uses for the complex. "In the main it's for coaching camps either pre-season or mid-season, and trauma rehab and healing," says Wadsworth. "We have a plethora of football teams from the European leagues that will train from January to March once (most ) leagues have winter breaks. We host teams from Asia from November to February when they're doing pre-season work." The site also hosts athletes and teams as they prepare for certain tournaments, Wadsworth adds. "Cricket Australia completed their pre-tour testing in NAS before flying to the UK for its World Cup and also The Ashes." Past the role, Wadsworth believes privacy is a significant region of the allure for high-profile people. NAS is a private facility which takes pride in protecting against interruptions. This Dubai is used to catering to the wealthy and famous also allows a degree of anonymity for clients in their time, that will appreciate a quiet meal or visit local landmarks with no swarmed by sport lovers. Industrial value The presence of celebrity athletes in the NAS complex may bring advantages for both hosts and visitors. "Many countries in the Gulf region are utilizing warm weather training teams as part of the sports development plans," states Professor Simon Chadwick, a sports company expert at the University of Salford, in the united kingdom. "They have positioned themselves as training and health destinations with the intent of drawing in athletes and teams, increasing awareness of the centers and, hence, driving long-term small organization." A 2015 Deloitte report also noted that the advantages for fostering tourism and awareness. "The usage of Dubai as a location for warm weather training in the wintertime is proving increasingly popular for soccer teams," the report says. "If promoted properly Dubai can in time be the'go-to' venue for a significant number of clubs, with resulting opportunities for coaching (and) exhibition matches." "Mass participation events also have significant potential in attracting extra sports tourists." Read : The most spectacular money-no-object experiences in Dubai Chadwick considers there are also advantages for seeing sportspeople beyond their physical fitness. "By training in the Gulf athletes and groups may boost their profiles across the area, build fan engagement, and establish potentially lucrative relations with company partners," he says. The presence of factors in excursions to Dubai was emphasized by visitors like Bernd Wehmeyer, manager. Wider ambitions The evolution of relationships with international sports celebrities is taking place to develop sporting involvement and infrastructure . The Emirate lately opened the Arena which will host basketball soccer and ice hockey. Dubai upgraded facilities such as the Al Maktoum Stadium for the 2019 Asian Cup, held in the UAE. "There are many other sports projects under discussion," says Aman Al Rahma, record plans for new bike paths and golf courses in the desert. Read :'World's most famous' helipad on Burj al Arab turns 20 The DSC is aiming to boost participation across all demographics, says Aman Al Rahma, with the purpose of making Dubai"one of the very physically active areas on Earth." "That is why, if you look at Dubai's annual sports calendar, then you'll come across a number of neighborhood sports events together with the star-studded elite sporting extravaganzas," he says. Having secured a influx of ability, Dubai is also currently seeking to cultivate its own. Read more here: http://classicsounds.pl/?p=38535