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(CNN) -- After the disappointment of Egypt's early removal in the Africa Cup of Nations the summertime, Mohamed Salah chose a break in Dubai to recuperate. The dominating African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, also kept in shape with a few light training at the Nad al Sheba (NAS) sports complex. This wasn't the first trip to the complex, nor his earliest this season of Salah. His team that was Liverpool booked to get a training camp as did Premier League rivals Manchester United - . Arsenal were guests in March, adding their names to a list that includes Real Madrid, Borussia Dortmund, and AC Milan. Juventus star Cristiano Ronaldo fell in over his winter holidays. The appeal is not restricted to footballers. World number one tennis player Novak Djokovic posed at NAS in 2016 for a selfie using Dubai's Crown Prince. In the Australian cricket team to UFC champion Khabib Nurmagomedov, the cream of global sporting dolls have been currently flocking to the website. But why? 'pretending to be the best' The NAS complicated, located close by the world's priciest horse racecourse, was created to become one of the world's best. "We plan to be recognized as a outstanding destination," says NAS director of sport Robert Wadsworth. Feedback from celebrity clients - he prefers not to name names - indicates the ceremony is"similar and in some cases better than the facilities they're used to." Some customers have been happy to volunteer glowing reviews, such as Djokovic, who also wrote a thank you notice on Instagram"for allowing me to train at the top sports facility on earth." Read :'World's greatest desert ultramarathon' launches in Dubai' The site comprises a selection of outdoor and indoor capabilities. There are just two FIFA-standard football pitches as well as an athletics track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side football) and martial arts. The complex also includes centers for simulating different altitudes, cryotherapy chambers that aid recovery after exercise, swimming pool and hydrotherapy resources, in addition to a sports science laboratory and medical support groups. "The Nad Al Sheba Sports Complex is a growing project, rising by the week, month and year," says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC). Tailored usage Different customers find applications for the complex. "In the main it is for coaching crews either pre-season or mid-season, and injury rehabilitation and healing," says Wadsworth. "We have a host of soccer teams from the European leagues who will train from January to March once (most ) leagues have winter breaks. We host groups from Asia from November to February when they are doing pre-season work" The website also hosts athletes and teams as they prepare for specific tournaments, Wadsworth adds. "Cricket Australia finished their pre-tour testing at NAS before flying into the UK for the World Cup and The Ashes." Past the role, Wadsworth believes privacy is a part of the allure for high-profile people. NAS is a private center that takes pride in safeguarding against flames from public or the media. That Dubai is accustomed to catering for the rich and famous also allows a degree of anonymity for customers in their downtime, that can enjoy a quiet meal or visit local landmarks with no swarmed by sport lovers. Commercial value The presence of star athletes at the NAS complicated may bring advantages for both hosts and visitors. "Many countries in the Gulf region are utilizing hot weather training camps as part of the sports development plans," states Professor Simon Chadwick, a sports business expert in the University of Salford, in the united kingdom. "They've positioned themselves as health and training destinations with the aim of drawing in athletes and teams, increasing awareness of their facilities and, hence, driving long-term organization." For boosting tourism and awareness, A 2015 Deloitte report also noted the benefits. "The usage of Dubai as a place for warm weather training in the wintertime is proving increasingly popular for football teams," the report says. "If promoted properly Dubai could in time be the'go-to' place for a substantial number of nightclubs, with consequent opportunities for training (and) exhibition games." "Volume involvement events also have considerable potential in attracting extra sports tourists." Read : The most stunning money-no-object adventures in Dubai Chadwick thinks there are also advantages for seeing with sportspeople beyond their physical fitness . "By training in the Gulf athletes and teams can raise their profiles across the region, build buff engagement, and establish potentially profitable relationships with commercial partners," he states. The presence of considerations in trips to Dubai has been emphasized by people manager of German football team Hamburg SV, like Bernd Wehmeyer, who stated the club's property by Emirates Airline was a factor in the selection of destination. Wider ambitions Relationships with sports stars' evolution is taking place alongside a broader drive to develop sporting participation and infrastructure . The Arena which will host basketball, soccer and ice hockey was opened by the Emirate. Dubai also upgraded facilities like the Al Maktoum Stadium for the 2019 Cup, held at the UAE. "There are many other sports projects under debate," says Aman Al Rahma, record plans for new bicycle tracks and golf courses in town. Read More:'World' helipad on Burj al Arab concludes 20 The DSC is also aiming to increase involvement across all demographics, states Aman Al Rahma,'' with the intention of earning Dubai"one of the very physically active places on the planet." "This is the reason why, if you take a look at Dubai's annual sports calendar, you'll find a number of neighborhood sports events together with the star-studded elite sporting extravaganzas," he says. Having secured an influx of ability, Dubai is also currently seeking to nurture its own. Read more here: http://classicsounds.pl/?p=38535