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(CNN) -- Following the downturn of Egypt's early elimination in the Africa Cup of Nations the summertime, Mohamed Salah chose a break in Dubai to recuperate. The reigning African footballer of the year sampled gourmet cuisine in five star restaurants, relaxed beaches, also kept in shape with a few light training in the Nad al Sheba (NAS) sports complex. This was not the very first trip to the complicated, nor his first this season of Salah. His first team that was Liverpool booked to get a training camp in January, as did Premier League rivals Manchester United - . Arsenal were guests in March, adding their names to an illustrious list that contains Real Madrid, Borussia Dortmund, along with AC Milan. Juventus star Cristiano Ronaldo fell over his winter holidays. The appeal isn't limited to footballers. World number one tennis player Novak Djokovic posed at NAS in 2016 for a selfie with the Crown Prince of Dubai. From the Australian cricket team to UFC winner Khabib Nurmagomedov, the cream of sporting royalty are flocking to the site. But why? 'pretending to be the best' The NAS complex, located close by the world's priciest horse racecourse, was created to become one of the world's best. "We plan to be recognised as a outstanding destination," states NAS director of sport Robert Wadsworth. Feedback from star clients - he prefers to not name names - indicates the service is"similar and in some instances significantly better than the facilities they're used to." Some clients have been happy to offer glowing reviews, such as Djokovic, who also wrote a thank you notice on Instagram"for allowing me to train at the top sports center in the world." Read :'World's longest desert ultramarathon' launches' The sprawling website comprises a selection of indoor and outdoor features. There are just two FIFA-standard football pitches as well as a sports track, as well as indoor arenas for badminton, volleyball, futsal (similar to five-a-side football) and martial arts. The complex also includes facilities for simulating different altitudes, cryotherapy chambers that help recovery after exercise, swimming and hydrotherapy tools, in addition to a sports science lab and medical care teams. "The Nad Al Sheba Sports Complex is an evolving project, growing by the week, month and year," says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC). Tailored usage Different clients find applications for the complex. "At the main it is for training camps either pre-season or mid-season, and trauma rehabilitation and healing," says Wadsworth. "We have a host of football teams from the European leagues that will train from January to March once (many) leagues have winter breaks. We host groups from Asia from November to February when they are doing pre-season work." The website also hosts teams and athletes as they prepare for certain tournaments, Wadsworth adds. "Cricket Australia finished their pre-tour testing at NAS before flying into the UK for the World Cup and also The Ashes." Past the role, Wadsworth considers privacy is a major part of the allure for high-profile visitors. NAS is a private center which takes pride in safeguarding against interruptions from the media or public. This Dubai is accustomed to catering to the rich and famous also allows a level of anonymity for customers in their time, who can enjoy a quiet meal or visit local landmarks without being swarmed by sport fans. Industrial value The presence of star athletes at the NAS complex may bring benefits for both hosts and traffic. "Several countries in the Gulf region are utilizing hot weather training teams as part of the sports development plans," says Professor Simon Chadwick, a sports company specialist in the University of Salford, in the united kingdom. "They have positioned themselves as training and health destinations with the aim of drawing athletes and teams, increasing awareness of the facilities and, consequently, forcing long-term small company." For fostering tourism and awareness, A 2015 Deloitte report also noted that the advantages. "The usage of Dubai as a place for warm weather training in the winter months is proving ever more popular for soccer teams," the report says. "If promoted properly Dubai could in time be the'go-to' place for a significant number of nightclubs, with consequent opportunities for coaching (and) exhibition games." "Volume involvement events also have significant potential in attracting extra sports tourists" Read : The most spectacular adventures in Dubai Chadwick thinks there are for seeing sportspeople past their physical fitness advantages center. "By training at the Gulf athletes and teams may raise their profiles across the region, construct buff engagement, and set possibly profitable relationships with company partners," he states. The presence of commercial factors in excursions to Dubai has been highlighted by visitors like Bernd Wehmeyer, director of German soccer team Hamburg SV, who said the property by Emirates Airline of the club has been a factor in the selection of destination. Wider ambitions The evolution of relationships with sports celebrities is currently taking place to develop sporting involvement and infrastructure at Dubai. The Emirate opened. Dubai also upgraded facilities like the Al Maktoum Stadium for the 2019 Cup. "There are many other sports projects under debate," says Aman Al Rahma, record plans for new bike paths and golf courses in town. Read More:'World's most famous' helipad on Burj al Arab concludes 20 The DSC is also aiming to improve involvement across all demographics, states Aman Al Rahma, with the intent of making Dubai"among the very physically active areas on Earth." "That is why, when you look in Dubai's annual sports calendar, you will come across a number of community sports events together with the star-studded elite athletic extravaganzas," he says. Having procured an influx of talent, Dubai can also be currently seeking to cultivate its own. Read more here: http://classicsounds.pl/?p=38535