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(CNN) -- After the disappointment of Egypt's early elimination from the Africa Cup of Nations the summertime, Mohamed Salah took a break in Dubai to recover. The reigning African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed on beaches, and maintained in shape with a few light training at the Nad al Sheba (NAS) sports complicated. This was not Salah's first visit to the complicated, nor his earliest this year. His team that was Liverpool booked in for a coaching camp as did Premier League rivals Manchester United - . Arsenal were guests at March, adding their names to a list that includes Borussia Dortmund Real Madrid, along with AC Milan. Juventus star Cristiano Ronaldo fell in over his winter holidays. The appeal is not limited to footballers. World number one tennis player Novak Djokovic introduced at NAS in 2016 for a selfie with Dubai's Crown Prince. From the Australian cricket team to UFC winner Khabib Nurmagomedovthe cream of global sporting dolls have been flocking into the site. But why? 'pretending to be the best' The NAS complicated, situated close by the planet's priciest horse racecoursethat was designed with the aspiration to become one of the world's greatest. "We aim to be recognised as an outstanding destination," states NAS manager of game Robert Wadsworth. Feedback from celebrity clients - he prefers not to name names - suggests the ceremony is"comparable and in some instances better than the facilities they're utilised to." Some customers have been happy to offer glowing reviews, for example Djokovic, who wrote a thank you note on Instagram"for letting me train at the top sports center on the planet." Read More:'World desert ultramarathon' launches' The site comprises a range of outdoor and indoor capabilities. There are two FIFA-standard football pitches and a sports track, as well as indoor arenas for badminton, volleyball, futsal (similar to five-a-side football) and martial arts. The complex also has centers for simulating different altitudes, cryotherapy chambers which aid recovery following exercise, swimming and hydrotherapy tools, as well as a sports science lab and medical care teams. "The Nad Al Sheba Sports Complex is a growing project, increasing by the week, month and year," says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC). Tailored usage Different clients find different applications for the complex. "At the main it is for training camps both pre-season or mid-season, and trauma rehabilitation and healing," says Wadsworth. "We've got a plethora of soccer teams in the European leagues who will train with us from January to March once (most ) leagues have winter breaks. We host teams from Asia from November to February when they are doing pre-season work." The website also hosts athletes and teams as they prepare for tournaments, Wadsworth adds. "Cricket Australia finished their pre-tour testing NAS before flying to the UK for its World Cup and also The Ashes." Past the function, Wadsworth considers privacy is a significant part of the allure for visitors. NAS is a private center which takes pride in safeguarding against flames from the media or public. That Dubai is accustomed to catering to the rich and famous also enables a degree of anonymity for customers on their time, who will appreciate a quiet meal or see local landmarks with no swarmed by sport lovers. Industrial value The presence of star athletes at the NAS complicated may bring advantages for both hosts and traffic. "Several countries in the Gulf area are using hot weather training teams as part of their sport development strategies," states Professor Simon Chadwick, a sports company expert at the University of Salford, in the united kingdom. "They have positioned themselves as training and health destinations with the aim of drawing athletes and teams, increasing awareness of the facilities and, hence, driving long-term company enterprise." A 2015 Deloitte report also noted the possible advantages for boosting tourism and awareness. "The use of Dubai as a location for hot weather training in the wintertime is proving ever more popular for football teams," the report states. "If promoted properly Dubai could in time be the'go-to' venue for a substantial number of nightclubs, with consequent opportunities for instruction (also ) exhibition games." "Volume involvement events also have considerable potential in attracting extra sports tourists" Read More: The most stunning money-no-object experiences in Dubai Chadwick thinks there are also for seeing sportspeople benefits . "By training at the Gulf athletes and groups may raise their profiles throughout the area, construct buff engagement, and set potentially profitable relationships with commercial partners," he says. The presence of commercial considerations in trips to Dubai was emphasized by people such as Bernd Wehmeyer, director of German soccer team Hamburg SV, who said the sponsorship by Emirates Airline of the club has been a factor in the selection of destination. Wider ambitions The development of relationships with sports stars is taking place to create sporting infrastructure and involvement at Dubai. The 17,000-seat Coca-Cola Arena which will host soccer, basketball and ice hockey was lately opened by the Emirate. Dubai also updated facilities like the Al Maktoum Stadium for its 2019 Cup. "There are a number of different sports projects under discussion," says Aman Al Rahma, record plans for new bicycle paths and golf courses in town. Read :'World's most famous' helipad on Burj al Arab concludes 20 The DSC is aiming to improve involvement across all demographics, states Aman Al Rahma,'' with the intent of earning Dubai"one of the very physically active places on the planet." "This is the reason why, when you take a look in Dubai's annual sports calendar, then you'll get quite a few of community sports events alongside the star-studded elite sporting extravaganzas," he says. Having secured a influx of talent that is international, Dubai is seeking to cultivate its own. Read more here: http://classicsounds.pl/?p=38535